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Bank Coverage vs. Private Coverage. What you need to know!So let’s get on to a mortgage insurance discussion. Did I say mortgage insurance? Ah yes! Yes, it’s a unique name given to normal, ordinary life insurance, couched under a very nice sounding name – which makes a whole lot of difference to people wary of “life insurance.” So, they’re not buying life insurance-no, no, they’re buying mortgage insurance. I wish there were many more such unique names for good old Life Insurance which would persuade people to buy life insurance and protect their loved ones and their estates.Apparently, people do not want to talk about death; so life insurance is the last topic for discussion unless you get a close call from the Creator, by way of a heart attack or stroke. Mortgage insurance is not mandatory at your bank, or anywhere for that matter. All you have to do is sign a waiver and you’re off to the races. The waiver releases the lending institution of its obligations to offer you a plan that would take care of your family in the event you had a premature death.Let’s get back to the statistics. Out of 1,000 people aged 30, 125 will die prior to the conclusion of a 25 year mortgage. And surprisingly, despite having this fantastic name to this very important plan there are thousands of families lacking protection and leaving their dependent families open to the risk of losing their homes. I am certainly glad that due to the plans aggressively marketed by the banks, many families are protected. Or else, there would be thousands of unprotected families who would end up homeless.If a mortgage is not paid immediately, in the event of your death, it will become a huge liability to the family.Choices: Let’s visit the choices your family would have to make in such a situation.1. Will the surviving spouse/partner carry on the entire burden of the mortgage and will the bank accept the risk? If two incomes together found it difficult to make both ends meets, how can one income possibly be adequate?2. The family could sell the house, relocate or rent somewhere else. Will there be a buyer for the house? What about the cost involved in selling the house? Will there be enough money after selling or will the family owe the bank?3. Sell the house and move in with the relatives. Not the best alternative and how many people have philanthropic, generous relatives willing to take in another family? Not many, I can bet.4. It’s an accepted fact that for most people their house is their most valuable asset and they protect it by way of mortgage insurance.By the way, I’m sure you have heard this statement from a friend saying that someone they knew had died and that the surviving family does not have any money. You can immediately conclude that those folks did not have insurance and must have probably snubbed many insurance advisors like me. If one truly loves his or her family, a mere $15.00 a month can prevent such an eventuality.o Why take advice from a bank official, whose experience is not insurance?Before we discuss the nitty-gritty of the plans marketed by the banks and other lending institutions, let’s get one thing straight. Would you go to your dentist if you are ill? Or, would you go to your family doctor? True, both are doctors, but their lines of specialty are totally different. Why, then, would a person take advice from a bank official (whose expertise is banking and NOT insurance) to purchase protection of his/her most valuable asset?Don’t get me wrong-bank officers may be extremely knowledgeable in the financial aspects of banking related issues, but insurance issues are far beyond their scope. They are only doing their duty by offering the mortgage plans available.Therefore, getting advice and signing an extremely important document which can affect your entire family’s financial future is something you have to take really seriously. An Insurance Advisor, on the other hand, is qualified to give you better advice on insurance related issues.o Plans offered by an Insurance Advisor provide coverage that remains level for the term you select.Mortgage insurance plans offered by banks relate to your mortgage balance, and obviously as your mortgage drops so does your insurance coverage. In this case, if you are happy about reducing your mortgage, remember that the insurance company is equally happy because this reduces their liability.Individually acquired plans are tailor made for you personally and so, if you are healthy, you get a better rate. Unfortunately, the plans that banks recommend are group plans. It does not matter how healthy you may be compared to others in the group.o Plans we offer have premiums guaranteed and cannot be changed by the insurer.As you might be aware, group plan premiums are generally not guaranteed. Mortgage insurance plans are group plans.o Individual plans do not reduce their benefits and so the premium remains the same.Mortgage insurance plans offered by banks relate to your mortgage balance, and as your mortgage drops so does your insurance coverage, as mentioned previously. However, the premiums that the bank charges you remain the same. Does this seem fair?Most bank plans leave the insurance carrier with loopholes to decline your claim.o Individual plans will require complete medical check-ups done by qualified medical professionals, at the time of application, which will save your beneficiaries from problems later. It also protects your interests and the interests of your beneficiaries at a later date. Qualified Insurance Advisors will coach you on most medical questions so that your answers are accurate and appropriate.Most bank plans can be set up with a few condensed medical questions-which leaves your bank’s insurance carrier with loopholes to decline your claim.o Our plans do not require you to pay additional PST. The premium offered is the final figure, no PST surprise.Premiums quoted by group insurance plans do not include Provincial Sales Tax. Therefore, just like the rest of your regular purchases PST sneaks in silently to add to your total. So, when you shop for a price, please take this into consideration. A PST of 8% could buy you a lot of additional insurance coverage OR reduce your cost significantly.With our plans, the premium offered is the final figure-no PST surprise.o The plans offered by an Insurance Advisor insure both spouses separately, and so, insurance is paid on both deaths, for instance in a disaster where both the insured die, two separate death claims in the same amount will be paid, thus doubling the benefit.Bank mortgage plans are “first to die” plans-i.e. the plans pay and cease when one person of the two insured dies. Obviously you would agree that that’s the purpose of this insurance. Sure. However, wouldn’t you prefer a better option?For example: a 45 year old male and a 42 year old female insured for a mortgage of $250,000 “first to die” would pay $49.50 per month. By insuring them separately for two amounts, the cost would be about $52.00 per month. Wouldn’t you agree that it’s worth an additional $2.00 month to double the coverage, so that the beneficiaries receive $500,000? That’s the advice you will receive from a qualified insurance professional.o The plans an Insurance Advisor offers can generally be converted to a permanent plan, without the necessity for further medical evidence. So if you develop a medical condition which would disqualify you for insurance, this feature would be of great importance in the continuation of your insurance policy, thus protecting your family.Bank mortgage plans are strictly rental (term) plans and that’s about it. You do not have a choice.o Our plans are traditional life insurance policies, the proceeds of which go to a named beneficiary tax free. The insurance policies are creditor proof, thus totally negating undue expenses such as probate fees.When insurance proceeds from a bank plan are paid towards a property, those proceeds may be open to probate or creditors.o With traditional life insurance plans, the choice of coverage amount is always yours and does not require mortgage documentations.Again, as the coverage of bank plans relates to your mortgage balance, you do not have a choice. For instance, if you wanted an extra amount of coverage to protect your family, you would need to purchase it from elsewhere and unnecessarily end up paying an additional amount of money by way of policy fees.o With the plans an Insurance Advisor offers, the choice of using the benefit amount anyway you choose is yours, and you can make any changes as and when you need. For instance, when you die, your spouse has the option of whether he/she wishes to pay off the mortgage in its entirety or not, as per the spouse’s needs at the time.With a bank policy the bank is the beneficiary; your family has no choice.o Our plans are portable. They are not tied to any property. They are based on your life-not your house or any other asset.When you purchase a mortgage insurance plan from a bank, you are confining the coverage to a particular property; hence, the moving to another property requires another contract.o Refinancing does not affect the insurance plans that an Insurance Advisor will offer.Refinancing alters your mortgage balance and so the contract of a bank plan stands void. There will be a rate increase in line with your current age, with additional underwriting. You in fact may not be able to get insurance again as your health conditions may have changed.o We offer you choices of coverage ranging from 5 to 21 critical illnesses with the flexibility of purchasing the amount of coverage that you can afford. Also, you can claim two benefits separately-i.e. if the insured gets a critical illness and claims, then dies after the claim is paid, the death benefit also gets paid.Some institutions generally add the critical illness benefit to your life insurance coverage, giving you no choice with regard to the amount you may wish to purchase according to what you can afford. It also does not allow you to claim two benefits-i.e. if you collect a claim on a heart attack which is a critical illness benefit and you survive, then the contract ends. Also, the number of critical illnesses covered is limited.o A qualified Insurance Advisor can draw out a plan which allows you the option to stop paying premiums and still continue your policy.Bank mortgage insurance plans are term products which have no cash values, and so, if you stop payments, the policy will immediately lapse.o Most insurance agents will service you effectively and most of all take care of a claim, personally assisting your family when in dire need. Most Insurance Advisors’ actions will definitely speak better than bank TV commercials. They will assist you in the creation of an estate and certainly will meet you one-on-one and at your choice of venue or at your home. Basically you have hired the services of a professional in this line for the rest of the term of the plan you have purchased.Can you recall any bank making personal contact with you such as sending you a birthday card, a calendar, newsletters, or even making a courtesy call, etc.? The only time you would hear from them is possibly at the time of renewal, which would mean an additional sale for them.It’s worth noting that traditional life insurance policies from an Insurance Advisor offer a discount of approximately 9 per cent if the premium is paid annually, thus reducing the cost significantly. This discount factor does not arise with a bank’s mortgage insurance plans, which are generally paid on a monthly or biweekly basis.

~ Network Marketing is a method of marketing products, services, and/or ‘opportunities’ to other people you know, you know of, your relatives know, your friends know, or your cousin’s boyfriend’s mother’s sister’s co-worker’s mailman’s aunt’s father-in-law, etc., etc. knows. “Word-of-mouth” has been proven to be the most effective form of marketing. There are all sorts of names and terminology associated with “network marketing”, such as “relationship marketing” or “referral marketing”, but most of them are redundant. The two main ‘types’, or subsets, of network marketing are “MLM” or “Multi-Level Marketing”, and single-tier marketing.~ MLM, or “Multi-Level Marketing” – This is a type of network marketing that uses a multi-tiered compensation plan. Unless you were one of the people who formed the company, you will have an ‘upline’. Normally, the person who signed you up for the MLM ‘opportunity’ is the next person above you in your ‘upline’. This is not always the case as you will find some people higher up in the company, perhaps even one of the original founders, will be out giving seminars (usually sales presentations with the fervor of an evangelist) and aggressively recruiting interested parties like yourself, and possibly anybody who came with you, to become new participants / distributors / representatives or other similar titles, now that you have heard the hype about becoming an ‘instant success’; a ‘millionaire’ who gets that way by making ‘money 24 hours a day’ while only actually working a ‘couple of hours a week’. Exciting, isn’t it? “Take your time. Promoters of fraudulent business opportunities are likely to use high-pressure sales tactics to get you to buy in.If the business opportunity is legitimate, it’ll still be around when you’re ready to decide.” -(from the FTC)- “Consult an attorney, accountant or other business advisor before you put any money down or sign any papers. Entering into a business opportunity can be costly, so it’s best to have an expert check out the contract first. If the promoter requires a deposit, ask your attorney to establish an escrow account where the deposit can be maintained by a third party until you make the deal.” Once you have signed on, you will be expected to build a ‘downline’ of equally passionate ‘followers’ (participants / distributors / representatives / etc.) underneath you who will purchase DVD’s, magazines, flip charts, order forms, websites and other training / selling aids, just like you did when you signed up, and of course, inventory. Your ‘downline’ in an MLM will usually consist of one, two, three, or even sometimes more, people directly under you.Each of those people will be expected to build a similar ‘downline’, for which you will usually receive some form of compensation or company ‘credit’ whenever they make a sale or recruit a new participant / distributor / representative / etc. This first tier (under you) may provide a source of ‘residual income’ for you as long as they are actively selling &/or recruiting in the organization. Historically, that is not long. ‘Downlines’ are typically the factor most critical to your success in most MLMs. Depending on the compensation plan of the MLM, you may receive compensation, or ‘bonuses’, as far down as seven levels. In the meantime, your efforts will most likely be providing compensation to the members of an equal number of levels above you – your ‘upline’. In the U.S., there is little actual regulation of MLMs, other than on a state level, and that is usually complaint driven after-the-fact. In California, there are some legal requirements spelled out in its Seller Assisted Marketing Plan requirements, but they are only applicable when the initial investment to participate in a company’s MLM ‘opportunity’ exceeds $500, an obstacle that most MLMs easily navigate around with a ‘did you want fries with that?’ strategy.~ Single-tier marketing (a term not widely used) is also network marketing to other people, similar to MLM, but without the complicated compensation plans. It is a more traditional approach to marketing and selling and is more prone to be successful with total strangers (like the old ‘door-to-door’ business model and the current in-home-party / presentation model) than MLM as it usually does not involve aggressively recruiting or selling an ‘opportunity’ – just a product. If the product is a good product, usually so is your compensation. That compensation is based primarily on the success of your own efforts and sometimes those of a sales force under your direct control, but not the thousands of participants that MLMs can potentially involve. You are almost never more than three levels down from the main office or supplier (Ownership / Regional Manager / General Distributor or such structure). Your commissions on products are usually many multiple times that of those in MLMs.~ Many people use the term “Direct Selling” or “CDM” (“Consumer Direct Marketing”) interchangeably with Network Marketing and MLM, and there is even a Direct Selling Association that seems to be trying to be all things to all network marketers. But calling most MLMs ‘direct selling’ companies seems to be somewhat spurious when most MLMs make more than 80% of their, and their participants’, monies by recruiting, rather than by selling products. This never-ending recruiting by so many MLMs and their complicated compensation plans is what has gotten the entire business of network marketing associated with the term, “pyramid scheme”. Regardless of whether a compensation plan is structured for you to have two, three, or more people on the first tier directly under you, diagramming the plan on paper gives it the appearance of a pyramid. Most single-tier network marketing companies that provide a good product at a fair price are still unfairly looked at by most of the general population as being pyramid-like in nature and thus share the negative connotation. But this is no more true for them than it is for any business employing independent sales people. In reality, Network and Multi-Level marketing has been around for more than half a century, with three of the top 25 companies based in the U.S., according to Nexera, still going strong after all that time. Eight of them have been in business at least 30 years. Many famous businessmen, such as Robert Allen, Donald Trump, Mark Victor Hansen, Robert Kiyosaki, etc., are proponents of network marketing.~ One other term that many people use in error when discussing Network Marketing is “Attraction Marketing”. This is a style of marketing that can be used in nearly any venue and is not limited to network marketing.~ Some of the attractions of network marketing are the ideas of working for yourself (being your own boss, setting your own hours/schedule), creating residual income, and (usually) little up-front investment (unlike franchising). The idea that you can create a business and an income solely from your own efforts has always been part of the entrepreneurial, or pioneer, spirit. But are you really your own boss if you want to be successful in network marketing, particularly MLM? How many hours a day or week will you have to work at this? Are you seeking an alternative source of income? What are your motives? Do you like people? Can you accept the responsibility for the failures and mistakes as well at the rewards?BE YOUR OWN BOSS: Robert L. FitzPatrick of PyramidSchemeAlert.org reports in his “The 10 Big Lies of Multi-Level Marketing” that “MLM is not true self-employment. ‘Owning’ an MLM distributorship is an illusion. Some MLM companies forbid distributors from carrying additional lines. Most MLM contracts make termination of the distributorship easy and immediate for the company. Short of termination, downlines can be taken away with a variety of means. Participation requires rigid adherence to the ‘duplication’ model, not independence and individuality. MLM distributors are not entrepreneurs but joiners in a complex hierarchical system over which they have little control.” To be your own boss, you will have to be able to generate the same amount or more of the hype, excitement, and passion that attracted you to this business in the first place. Even if you are a gregarious person by nature, you will still have to develop the marketing and ‘people skills’ that it takes to gain followers.SET YOUR OWN SCHEDULE: Will you be joining a network marketing company on a full-time basis or continue to maintain your current work schedule and ‘work the business’ on a part-time basis? For success in any venture, you will have to put in the hours. Can you spare the time without losing any income? In network marketing, by definition, you have to ‘press the flesh’ with your potential customers. In MLM, as ‘downlines’ are crucial to your success, that interaction requirement will be magnified immensely for you to acquire, not only customers, but, new recruits on an ongoing basis. Your schedule will be dictated by when they are available and when your ‘upline’ is having sales and/or training meetings. At some point, when you are educated enough in your product or promotion, your marketing methods and routines, and the business end of networking / relationship-building, you will have to start scheduling your own presentation meetings, based on the availability of your potential customers &/or recruits. Almost all of these meetings will be in the evenings and on weekends.CREATE RESIDUAL INCOME: “Residual Income” is cash flow that recurs continually as a result of your initial efforts. This is the goal of almost any participant in MLM, but is statistically rarely achieved. Other than the entertainment industry, there are few industries that can claim success at generating residual income without additional action, such as servicing their clients by way of maintenance. To help achieve this goal, most network marketing companies deal in “consumables” – products that, once used up by your happy customer, will be automatically sent out to the customer for as long as the customer likes without saying, “NO!” A few well-known network marketing companies have been very successful at this with their own unique lines of products, but not many MLMs; particularly those who provide a mediocre product at an inflated price to more recruits or participants than actual retail customers.WORK FROM HOME: As long as you are working with a ‘small circle of friends’ you can probably hold most of your meetings/presentations in your home or theirs (if they’re looking at joining into your business model). But to actually make a profit in network marketing, you will probably have to widen that circle substantially, or augment your marketing with brilliant use of the Internet (The FTC offers some excellent advice to consumers considering an Internet-related business opportunity). The demographics simply don’t work to support yourself on sales of nearly any single line of products by staying in your own neighborhood. Although you can start out with a ‘localism’ approach, success with limited products &/or services will require you at some point to extend a broad reach. Some network marketers are leveraging the Internet for sales as far away as China. Credible research from the Consumer Awareness Institute and others has deduced that less than 1% of U.S. participants in MLMs make an annual profit. You will likely have to leave home to increase your income to the point of profit.~ The odds of making a profit in an MLM (remember, not ALL network marketing is MLM) are worse than making a profit from gambling in Las Vegas. The rewards can be very high if you are one of the early-adopters in a company, are gregarious and people “know, like, and trust you”, if you have a large pool of potential customers &/or recruits to work with, and can provide all the support your ‘downline’ needs to prosper. Most network marketing companies have a very low initial investment requirement, or ‘buy-in to play the game’, so the cost to you up front is one of time more than cash. But to increase your odds of success, there are a few things you should try to find out about the ‘opportunity’ before you jump in with both feet:1. Can the company show that they sell more products directly to consumers than to recruits &/or distributors / representatives / agents / participants / etc.? Most MLMs sell 80% or more of their products to their ‘downlines’ and less than 20% to retail customers. This is why the term, “pyramid scheme” is frequently applied to MLMs and why many of them are sued in states’ courts for their questionable business practices. Do your research.2. Are the company’s products the same ones you can find somewhere else for less money? If they’re not the same, are they similar? Do they have the same makeup or contents? Besides you, what would be your customers’ motivation for dealing with you as opposed to just picking up the same or similar product on their next trip to the grocery store or mall? The FTC says, “If the business opportunity involves selling products from well-known companies, call the legal department of the company whose merchandise would be promoted. Find out whether the business opportunity and its promoter are affiliated with the company. Ask whether the company has ever threatened trademark action against the business opportunity promoter.” Do your research.3. What kind of support and warranty does the company provide for both you and its products (They must provide excellent support)? Does it accept returns? Are there restocking fees? Is there 24/7 access to someone in customer support and your ‘upline’ management? Have there been any product recalls? What kind of history does the company have? How long has it been in business? What is its rating with the BBB? Have there been lawsuits against the company? Has Consumer Reports reported on the company or any of its products? What kind of marketing & advertising budget / plan does the company have over & above what you would have to do on your own? What kind of publicity has the company produced or plans to produce? If the company is new and you are looking to ‘get in on the ground floor’, what can you find out about its founders and top-line management and their history and backgrounds? DO YOUR RESEARCH.4. Who actually makes the money? Make sure that you completely understand the company’s compensation plan and just how & where you will fit into it, and what you will have to achieve to become a “success” with that company. How is that success measured (you can’t eat blue ribbons and trophies)? What percentage of participants in the company are successful. What is the dropout rate? Is the person who interested you in this venture making any money? The FTC says, “If a company claims its participants can earn a certain income, then it also must give the number and percentage of previous purchasers who achieved the earnings. Get these earning claims in writing.” “Results may vary.” The FTC requires most business opportunity promoters to give potential purchasers the names, addresses and phone numbers of at least 10 previous purchasers who live the closest to the potential purchaser. Ask questions. DO YOUR RESEARCH.~ Besides the FTC, another government agency, the Bureau of Labor Statistics, has information online in their Occupational Outlook Handbook, 2010-11 Edition – This covers Direct Selling vs. MLM, Network Marketing, etc.~ You CAN find well-established, reputable companies out there that depend on sales of their products &/or services to consumers more than recruitment or sales to distributors / representatives / agents / participants / etc. You will appeal to them because of your network of friends, relatives, and acquaintances (your ‘warm market’) who are more likely to listen to your views of a product or service – your ‘word-of-mouth’ – than they are proven to be from conventional advertising. Just remember to
DO YOUR RESEARCH!Copyright 2010 – IMSI / Bite The Recession

Please let me tell you about the Internet marketing
systems I use and find helpful. This information may be
of some benefit to you, especially if your goal is to
monetize your site or earn an income from your online
marketing.My name is Titus Hoskins and I own and operate a very
modest marketing website called http://www.bizwaremagic.com
I have been designing web pages and sites since 1998.
I have an Art/Education background but in the last
couple of years I have been studying online marketing
systems and using them.Yes, studying them, since I have an art background I like
to examine beneath the surface of things or structures in
order to get a clearer picture. I like to see the whole
picture. The big picture. But the underlying elements behind
these complex systems interests me the most. What’s beneath
the surface excites me, the structure holding everything
in place. How they are designed, the methods and tools
used to make these marketing systems work.Keep in mind, I still feel a bit funny calling myself an
Internet marketer. Last week my marketing efforts make me
around a thousand dollars; don’t know if that qualifies me
as an Internet marketer or not. Probably not. Most of the
people I associate and have contact with, usually make that
in a day — the real smart ones make that in an hour.A thousand dollars in one hour?How is that possible? Well, the marketing experts who
earn the big d’s — usually have complex automated marketing
systems set up and operating on the Internet. These systems
start with their own products but quickly expands and builds
with large opt-in lists or ezines, 1000′s of affiliates,
large JV networks, multi-sites, viral marketing, membership
forums, brandable ebooks, online marketing tools/resources
and the list goes on…No doubt you may have stumbled across some of these
marketing systems on the Internet… one of the first
I really encountered was Internet Marketing Center run by
the late Corey Rudl who died tragically in a car crash at
the young age of 34. I made my first affiliate check
through Corey’s system and it changed the way I looked
at the Internet forever. And the check was only $5!What made me earn that $5 was not only my own efforts but
more importantly the whole marketing system behind IMC.
It took an ordinary webmaster and showed him how to market
on the web. It showed me the way. More importantly, it
also taught me Internet marketing is a skill anyone
can learn.These marketing systems can be good places for the
beginning marketer to learn those skills. There are many
marketing systems quietly working the Internet. Some of
best (in my opinion) are Ken Evoy’s whole Site Sell system,
Marlon Sanders Higher Response Marketing, John Reese’s
Traffic Secrets, Bryan Winter’s PushButton Publishing, Jeff
Mulligan’s CBmalls, Nitro Marketing…These Internet marketing systems are all different, yet
they all have common elements or features that make them
very effective and very powerful marketing systems. A close
examination of the different components or parts might
give you a better understanding of what makes these
Internet marketing systems work.Here’s a list of different parts of an effective Internet
Marketing system:* Founder or Helm: All these marketing systems have a strong
leader or founder at the helm. A very vocal and forceful
communicator or spokesperson is needed as a focal point.
And like any company, its only as good as the person leading
it. Because the Internet is still a very ‘scary’ place for
the average user; a friendly outgoing spokesperson is
needed to break those barriers (real or imaginary) down.* Unique Product or Products: Most of the effective
marketing systems have their own products to market.
These can be digital info products, web building/hosting
packages, or even self-contained marketing systems. Or all
of the above. Some popular products that come to mind would
include Ken Evoy’s whole Site Sell and SiteBuildIt line,
or Jeff Mulligan’s CBmalls promoting the well known digital
download affiliate site ClickBank.* Databases or Lists: All these systems collect and keep
large databases or opt-in permission contact lists of
customers and potential customers. The real net value of
any marketing system is in the quantity and more importantly
the quality of its lists. All deliver a weekly or daily ezine
or ezines to these lists. Consider these Databases as the
engines that empowers any Internet marketing system.* JV Networks: Most have large Joint Venture Networks or
contacts that will kick-start any new product. Momentum and
sales are created with these JV partners. An ideal JV partner
is a well respected online marketer with very responsive and
very large opt-in lists. If Databases are like engines, JV
networks will fill those engines with the fuel they need.* Affiliates: The best marketing systems use 1000′s of
affiliates to promote and market their products. This is
usually done in-house with their own affiliate program or
onsite software set up. Some use third party affiliate
programs like ClickBank, 1ShoppingCart, Commission Junction,
LinkShare, or Shareasale. Your ignition.* AutoResponders: One of the most effective marketing tool
these systems use, autoresponders are essential for delivering
the sales. A series of follow-up e-mails will increase those
sales dramatically, studies have shown that it takes 6 or
7 follow-ups before someone purchases your product. Consider
the autoresponder like a fuel injection system.* Tracking and Marketing Resources: All have extensive
tracking and marketing resources, usually located online
within a membership site. An easy to use and accessible
tracking system for affiliates is needed. So too are
marketing resources such as banners, links, coupons,
graphics, seo tactics, landing pages, lead capture pages,
brandable reports, articles and ebooks. Obviously, your toolkit.* Viral Marketing: All great Internet marketing systems
use viral marketing techniques. This can be as simple a
brandable reports, articles, software or eBooks. Affiliates
can embed their own IDs and pass these viral products along
to their friends and visitors, these useful viral products
then get passed around all over the web. Creating links,
contacts, buzz and funneling prospects back to your
marketing system. Consider it your Turbo Charger.* Online Forums: Many of the better Internet Marketing
systems will have an online forum where members can network
and interact. Offering workshops and tutorials. This is a
vital community building tool that must not be overlooked
or underestimated. It will greatly enhance the effectiveness
of any marketing system, building a foundation and launch pad
for any new products. Your gas station.* Cross Promotion: These marketing systems can become very
complex: promoting programs within programs, cross networking
whole systems within systems, joint ventures within joint
ventures… Marketing seminars, conventions and workshops
are other lucrative features these systems use to market
their products and to network with other marketers. Hybrid fuel.* Corporate Blogs: Most have company blogs or a network of
members’ blogs. Realizing the importance of these relatively
new mediums for getting the word out. RSS feeds are also used
to syndicate your sales message and content. That would be
your satellite radio.* Affiliate Incentives: The better marketing systems have
affiliate incentives and contests to motivate the sales force.
From cruises to Ferraries…* They Pay Their Affiliates On Time: Might seem trivial, except
for the affiliate. The best Internet marketing systems pay
their affiliate regularly and on time. They are trusted and
respected by affiliates and online marketers. This trust have
been built up over many years of good solid business
relationships. The best marketing systems are the ones that
can harvest and develop those relationships with thousands
or even millions of affiliates. Your accelerator.* Automation: The one key element that makes all of the above
possible. These Internet marketing systems are automated to
the highest degree possible. Without automation these large
marketing networks could not function. Therefore, almost all
the day to day running of a marketing system is automated and
can run smoothly without much work or maintenance. The grease
that makes everything run.* Internet: These marketing systems have taken full advantage
of the world wide web and used it to their benefit. It permits
global marketing with affiliates in every country around the
world. A large multinational marketing force that is made
possible only with the creation of the Internet. Consider it
the clue that connects the whole system.The computer and the Internet make these whole automated
marketing systems possible. Closely studied and dissected,
these systems are complex, intricate creatures solidly
embedded into the Internet and the lives of millions around
the globe. Enabling lifestyles that offer mobility, freedom
and enrichment never before seen this side of a PowerBall
win!When you picture these complex marketing systems, don’t think
of computers, databases, autoresponders, wires…Rather, picture a sun drenched tropical beach with a light
breeze and a clear blue sky. Picture a person sitting to one
side, checking daily sales stats on a cool sleek shinny laptop…
don’t forget to zoom in real close and you will notice a slight
smug smile. But don’t stop there, if you stare really hard and
think about what you have just read, you will have a clear view
of an Internet marketing system.